Jennifer Ross

Jennifer Ross is co-founder and co-CEO of Swoon, the zero-sugar beverage brand reinventing classics such as lemonade and iced tea. She launched it with her Harvard Business School classmate Cristina Ros Blankfein. Diagnosed with type 1 diabetes at age six, she became a diabetes-research advocate early. While still in high school she founded Rock the Cure, a benefit concert for Breakthrough T1D (formerly JDRF) that raised more than 200,000 dollars. She frames Swoon around eliminating added sugar from the supply chain, starting with sweetened beverages, its leading source. Before building the company she worked in marketing and operations at Fanvision and served as an analyst in the Real Estate Group of Goldman Sachs's Merchant Bank.

Affiliation

Co-founder and Co-CEO, Swoon

Location

Washington, DC, U.S.